Dazzling drop

Since 2006, Absolut Vodka has celebrated the festive season with the release of dazzling limited edition bottles. This year the iconic bottle has slipped into a second skin of crystal patterned glass to become Absolut Glimmer. Intended to be a playful expression of the indulgences that make the festive season so special, Absolut Glimmer is also set to coincide the with the launch of an initiative by the brand that aims to encourage consumers to pursue their secret passions. While the link between creative expression and vodka may be tenuous, the brand consummated the campaign through a collaboration with film maker and renowned photographic artist, Murray Fredericks, whose work will feature in the Absolut Glimmer advertising campaign throughout November.