Social life was once defined by filial, feudal and religious servitude, then by our relationship to the material means of production. Today, our social existence seems to be more and more closely linked to our ability to access and control information. Has society found its own new type of spirituality based on the power of infinite information? In some circumstances do people worship corporations and their products in a similar way as someone would treat their own religion? These are questions posed by artist collective Spil, in their online exhibit ‘Google God’. The interface of the exhibit overtly resembles a major player in the world of technology as a means of questioning the role corporations play in our society and the ways they influence us. Key in a ‘search; word and the resulting image will often be random but sometimes pretty spooky and profound.
‘Google God’ can be viewed at www.promotecreativity.org until 10 February 2011.
Pictured, Christ on toast.