THE NEW. RETRO. MODERN.

Soon you can smell like her!

It was inevitable. You will soon be able to take home Gaga in a bottle. Together with Coty Inc, the company that brings you regular olfactory delights from Kylie, J-Lo, the Beckhams, etcetera, the Haus of Gaga has just announced plans to attempt to bottle the anomalous pop renegade. Promising a unprecedented and groundbreaking marketing campaign leading up to the release in Spring 2012 (yeah, this writeup may seem a tad premature but we really are excited), the yet-to-named fragrance has set its metaphorical eyes on “explosive, provocative and sexy”, similar to that of Lady Gaga who claims the Creative Director role in the project. Let’s just hope there’s no scent of raw steak in it.


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