For all the hype that surrounds the aesthetics of Lady Gaga – with focus more often placed on her outfits or lack thereof – the woman is a force to be reckoned with in the political arena, even if it is just cutting ties with a major department store chain due to disagreement with their seemingly sexist business dealings.
This week it was announced that Lady Gaga, who was readying to have a special edition of her forthcoming album ‘Born This Way’ exclusively made available through Target, has decided to drop the deal and cut these specific ties with the brand. The reason? It wasn’t long ago, about a year actually, that Target directed hordes of cash to funding anti-gay politicians in the US, and Gaga basically said she disagreed with the global brand’s business dealings with, well, bigots.
Last year, the retailer contributed US$150,000 to a Minnesota group that backed Republican candidate Tom Emmer, who opposes same-sex marriage. Although Target said the donation was motivated by “business interests”, Gaga – a gay rights supporter – said the retailer would have to step up its support for gay causes if business between them was to continue.
Shortly after announcing her deal with the chain, Gaga expressed her dissonance with its political past, telling Billboard magazine, “Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past.
“Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those [anti-gay] groups.”
Since it looks as though the boys in suits behind the big red dot haven’t done enough, the icon who would has severed ties. It’s a move that hits the spot rather timely, two weeks after the Obama administration expressed its support for marriage equality, and a week after Sydney celebrated its LGBT Mardi Gras.
Meanwhile, Lady Gaga’s ‘Born This Way’ has become the fastest selling single ever on the iTunes store with over one million units sold in just five days. The album of the same name, available through Universal Music, is out May 23rd.