A cooler blend of culture

Another blow in the face for Facebook

The problem Facebook faces is that here comes a time with any commodity to present the end-user with updated versions and innovative change, simply to keep them interested, and change to the clean aesthetic of a site such as Facebook can have damaging effects. Take the site’s introduction this week of an algorithm that spits out your ‘Top Stories’ by crunching factors such as which of your friends’ posts get the most comments from others or ‘Likes’. Users are complaining in droves: ironically using the Facebook News Feed to air their woes about that very platform (we know, we know, it’s all very Marshall McLuhan).

Ultimately our goings-on are being digitally prioritised so that the ones with the most hits are more visible to more people, while the lesser fabulous things about our fascinating selves (ie: the really special stuff that might take some people more time to come round to and ‘get’) are being positioned lower on the scale of importance. This quantitative versus qualitative manner of presenting our everyday life on the net will see that the more mundane and middlebrow information  will make it to the top, which, sadly defies the democratic value we love so much about the world wide web. No impressive amount of number-crunching could possibly get your favourite photographs, videos and commentary in an order of desired personal priority for us. Frankly, we’d rather do it ourselves.

While Facebook believes it’s improved the site’s functionality, many users are disagreeing. Let’s see how long that little ‘tweak’ to the site lasts…

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