Something truly ‘brand’ new in gaming

Naomi Klein would be shaking in her label-less boots if you asked her to take part in this game. The Logo Board Game is packed with so many vivid brand insignia, it’s like the essence of advertising stuffed into one big, bright box. A little like Trivial Pursuit, but something creative execs would delight over, The Logo Board Game can accommodate two to six players, each doing their darnedest to guess what brand lies behind particular familiar images and questions. There are two rules that are different to most other games: firstly, a player moves their piece only after each question they get right (rather than at the end of their turn) and secondly, there is a little luck involved in how far you move per turn (so know-it-alls don’t always come out on top). Question cards vary, from Picture Cards where four questions relate to a particular image; Pot Luck Cards on which there are general knowledge questions about brand logos; and Common Theme Cards on which all four questions relate to a common marketing theme. From Aerogard to Speedo, Hungry Jacks to Peters, and Redhead Matches to Wee-Bix, there’s a host of Aussie brands included, keeping things nice and patriotic. And of course there’s an avalanche of international big brands included. Switch off the telly and turn down that darn advertising on the radio. This is where the real marketing fun is.

The Logo Board Game retails at a very nice price of $35.99. To try winning one simply answer this question from the game: Apart from the original Aero milk chocolate flavour, what other Aero flavour is well-known? Answer, along with your name, address and Subject heading ‘Logo’ to cream@pobox.com no later than 5pm, Friday 18 November. Remember, you can enter as many times as you like but only one entry per day, thanks.