A cooler blend of culture

Ikea encourages texture and interaction on the go

Our letter box always gets excited as the new Ikea catalogue arrives. And the 2013 catalogue is big, bold and packed with brilliant, affordable home decorating ideas. Celebrating textiles and encouraging interaction on the go, the catalogue is filled with colourful pieces, and a host of goodies of a minimalist aesthetic to keep puritans content.

Smartphone users are given the ability to download the free Ikea app and unlock extra content, browse digital galleries, watch how-to videos, peek behind closed doors and better view the brand’s products.

The catalogue is also available on the Ikea website (www.ikea.com.au) and – need we tell you? – in-store from September 3.

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