A cool blend of contemporary & retro culture

Adidas by Stella McCartney get in on the tennis action

The Adidas by Stella McCartney Barricade launch was nothing short of extraordinary. It took place in a huge middle-of-nowhere warehouse on the outskirts of Melbourne’s CBD – a perfectly deceptive locale that cleverly hid the wonder housed within. In a world-first, superstar female tennis players Caroline Wozniacki (DEN), Maria Kirilenko (RUS) and Laura Robson (UK) played tennis and posed for campaign shots, in an out of this world completely mirrored court! The court innately reflected the concept of fashion and sports spectator, turning the subjective world in on itself, creating an inward and self-reflective echo of power, femininity and assurance.

With colour blocks of yellow, a streamlined aesthetic, body con structure and the innovative ClimaLITE® technology, the Adidas by Stella McCartney Barricade range for Autumn/ Winter 2013 (which will be featured during the Australian Open Tennis Tournament), will succour players overcome any hurdle with confidence and grace. 

Feel free to leave a comment!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: