BlackBerry has introduced singer Alicia Keys as their new Global Creative Director to lead an array of new business initiatives for the brand. Keys will work closely with app developers, content creators, retailers, carriers and of course the entertainment community, to help shape and inspire creative use of the trusty mobile phone (well, ‘cell’ phone in America, doncha know?), in particular the new BlackBerry Z10.
From music to books, films to games, Keys will have a say in what’s hot, hip and happening while also heading up the ‘Keep Moving’ Project – a creative initiatvie offers users exclusive experiences put together by artists, writers, designers, filmmakers, musicians and even athletes. That’s a heck of a lot of action for one nifty phone!
For more information about the project and Alicia Keys’ involvement, visit http://au.blackberry.com/.