Going booze-free for a month has got to be a good thing in anybody’s books. Going booze-free for a month for a good cause is an even better thing. Dry July is a fundraiser that challenges punters to go without alcohol for 31 days while raising money to support adults living with cancer. Funds raised will go towards providing better services and living environments for cancer patients and their families. Serious stuff, yes, but the event itself takes a light-hearted approach, dubbing those who abstain from drinking for the cause ‘DJs’. The abbreviation stands for ‘Dry July-ers’ and even has its own dictionary-like definition: DJ [Dry.July.er] noun: a person or team actively sponsored to participate in Dry July recognising a multitude of benefits themselves such as increased energy levels, a clearer head and clearer skin! Social networking sites are already being plastered with Dry July paraphernalia (participants get a badge like the one pictured0, while celebrities are on board to promote the good cause, too, the likes of who include former top basketball player Melissa Marsh, Miss Universe Australia Renae Ayris, and Olympian Ashleigh Nelson of the Hockeyroos. You’ll notice most of the ambassadors for Dry July are women – all of whom have one clear message for guys: excess or binge drinking is not cool! For more information or to register visit www.au.dryjuly.com.