They say you can’t judge a book by its cover but you damn-well can with paperback novel ‘Rich Kids of Instagram’, its jacket decorated with an embossed rack of cocaine that looks and feels like the real thing.
Penned by the creator of the Rich Kids of Instagram social network pages (with the help of ghost-writer Maya Sloan – because somebody responsible has got to piece this shit together who’s not on coke 24/7), the book is packed with tales and tidbits of a bunch of kids with much too much money on their hands and not enough responsibility.
Like the streams of photos and tweets posted online that brag, brag, brag about purchases of this label and that, and junkets to this event and that resort, the ‘Rich Kids of Instagram’ novel is packed with namedropping, bitching, creepy sex talk, excess drug use and general showing-off. The names have probably been changed to protect the not-so-innocent. Indeed the Tumblr handles have probably been mocked – just like half the photos that appear on their OTT sites.
Kickstarted in July 2012, the RKOI Instagram feed has proven popular not only with very wealthy classist creeps but with heathens who want to be like them. Each posey photograph is shopped into a gold-gilded frame (like, for posh posterity’s sake) and hash-tagged to oblivion with all manner of bragging keyed beneath.
Since its beginnings, the concept of these decadent-dicks-giving-the-rest-of-the-world-the-Cartier-ringed-finger has gone berserkly viral, spreading to Tumblr, Twitter and the rest of it.
The novel does nothing to shed light on the purpose of it all, and only confirms the inanity of these devil children’s relentless shenanigans. Mind you, that’s inanity written with a Montblanc pen, which was probably later dismantled so that crack cocaine could be smoked through it.
Still, it’s all good fun until someone gets hurt. Antonino Tati
‘Rich Kids of Instagram: A Novel’ is published in paperback through Simon & Schuster, RRP $29.99.