A pair of sturdy shoes by any other name…

Don’t judge a book by its cover. Or in this case, a shoe brand by its name.

Bogs Footwear make shoes that are far from bogan-like; certainly built for long-term style, durability and comfort. Regardless of the conditions or environment – from construction site to music festival – Bogs stand up to the toughest of tests and challenges. Their soles boast ‘Biogrip’ – the highest standard of chemical and slip resistance, while their upper designs feature lightweight fabrics to absorb and evaporate sweat. Meanwhile, biotechnology, in the form of something called ‘Durafresh’, sees to it that unwanted odours are kept at bay. What more could you want in a work or leisure shoe? More details at www.bogsfootwear.com.au.

Oh, and you’ve got to love their slogan: “If it’s not Bogs, it’s crap!” – taking self-deprecating irony to a whole new level.