Beth Ditto unveils her second collection, collaborating with two of London’s most exciting young creatives – Charles Jeffrey and Hanna Moon – in a campaign celebrating self-love, togetherness and refreshingly real beauty.
Beth’s mission to change plus-size fashion continues, with the eleven-piece ready-to-wear collection available in US sizes 14-28 (UK sizes 18-32)
A selection of ‘real people’ were cast via Instagram and assembled in Los Angeles by London creatives, Charles Jeffrey and Hanna Moon, caught in a house party setting – in a campaign shoot underpinned by, quote, “beautiful chaos”.
Says Charles Jeffrey: “When Beth asked me to work with her on this project, my gut reaction – literally, instantly! – was the idea of capturing how I felt the first time I discovered Beth’s music. The video for one of The Gossip’s first singles, Listen Up, was a starting point. We took a lot of the vibes from that and created this setting where interesting, free, real kids could dance in a messy room to music they love. I also really wanted to celebrate their amazing bodies in the same way the clothes do; There are so many great examples of bigger bodies in fashion campaigns but I’ve never seen one that I felt was very rock n roll.”
Celebrate big being beautiful. Lisa Andrews
To view the collection visit bethditto.com.