The hotel industry is going through a major shakeup at the moment. Or at least, clever brands within the industry are reworking classic aesthetics and tried and true practices to keep up with, if not surpass the quality of, new accommodation options such as Air B’n’B.
As anyone who has recently stayed in a stranger’s spare-room/granny-flat/shoebox-apartment would know, accommodation organised through Air B’n’B can be dicey at the best of times. With problems that range from lack of cleanliness to lack of privacy, it seems the harbingers of the new share economy have a lot to prove for the validity of “opening” their homes to others, and that the traditional providers of accommodation (ie: hotels) would not have too much to worry about.
But let’s just say hoteliers are taking clever preventative steps, perhaps just in case the share market scrubs up its act.
Not that Air B’n’B and the like have had too much of an impact on sales in the traditional accommodation market. Recently, on a work trip to Singapore, the four-star Four Points for Sheraton Riverview was full to capacity, and that was on every weeknight! Back home, on a recent visit to the Parmelia Hilton in the Perth CBD, I was informed the hotel was close to full capacity and I practically had to be ‘snuck’ in to survey the premise’s rooms and suites.
And I like what I saw. The Parmelia Hilton has done a dandy good job in refurbishing their rooms and suites since I last stayed there. Carpets uplifted and replaced with new flooring with a retro-meets-contemporary aesthetic. Walls revived with covering reminiscent of classic Beverly Hills-type pinstriping. Mini bars packed to the brim with quality drinks and nibblies. And of course Wi-Fi available throughout so that guests can Snapchat, Instagram, Post, Tweet and Like throughout their entire decadent stay.
But not only has the Parmelia Hilton Perth spruced up its image, it’s also taken into consideration the all-important factor of price point. Currently being offered by the hotel is a fantastic package for summer. From just $169 per night, visitors can enjoy a Queen guest room with room to move, and fitted out with all the mod-cons. There’s also inclusion of a buffet breakfast at the hotel’s Adelphi Grill and, having dined there recently, it can be said summer guests are in for a treat.
Just a short five-minute stroll from Elizabeth Quay on the stunning Swan River, the Parmelia Hilton Perth is surrounded by plenty of restaurants, bars and entertainment options, including the Perth Convention and Exhibition Centre, Brookfield Place, His Majesty’s Theatre and Perth Arena.
Alternatively, guests can enjoy use of the hotel’s 24-hour gym, or to soak up the rays beside the recently renovated outdoor pool.
For sheer decadence, though, you might want to consider upgrading to a stylish suite with separate lounge/dining room and king size bedroom. Spread across the tenth floor are luxurious suites that boast original artworks and restored antique furniture, along with contemporary pieces in the name of pragmatism and some damn fine-looking light fixtures (I want one of those chandeliers in my home!).
So let the punters pushing for alternative accommodation options have their Air B’n’B. But if you’re looking for good old-fashioned service in stylish, practical surrounds, and right in the heart of the city, you can’t go past a modern classic like this. Antonino Tati
To book the Parmelia Hilton’s $169 ‘Summer in the City’ package, visit www.perth.hilton.com or call (08) 9215 2000.