They say a picture paints a thousand words. And for lovers of KFC in the UK and Ireland, it was choice words, indeed, that met with the unveiling of the fast food giant’s latest clean-eating option: a new burger comprised of “chia-seeded cauliflower bun, unsweetened almond yoghurt, ice cube relish, spiralised chicken breast and 100 per cent British kale.”
Appearing as a legitimate piece of KFC promo, this brand new offering was, in fact, later revealed to be nothing more than a prank. But not everyone was in on the joke, with hundreds of disgruntled KFC fans taking to social media to voice their disgust at this healthy-eating betrayal.
But KFC’s real target for the campaign was the clean-eating craze sweeping the world. In a statement to the media, the fast food giant revealed that the image was being used to draw attention to “consumer fatigue” around this latest dietary fad.
It was a takedown that also had an upside, with the image being used to promote its actual new burger ‘The Dirty Louisiana’, pictured below. With its two layers of cheese, hash brown, chicken breast and three sauces – black pepper mayo, “supercharger” and BBQ – this latest creation from KFC is about as far as you can get from health food while still being food.
When you go to KFC, it isn’t to watch your weight. Having it any other way just wouldn’t seem right. Chris Prindiville