A cooler blend of culture

Absolut release berry-flavoured vodka in a can stamped with Pride

Absolute Botanik Mardi Gras 40

Absolut Vodka has always been a strong supporter of the LGBTQI community, its quirky ad campaigns often aligning well with the arts and queer culture at large.

So it’s no surprise the brand has released a limited edition drink in a can, in support of all things LGBTQI, available just in time for Mardi Gras 40th anniversary celebrations.

Lest we forget, Absolut was the first spirits brand to adorn their bottle with the Pride flag through a partnership with the flag’s creator, Gilbert Baker, back in 2008.

Now the Pride flag adorns a can containing Absolut Botanik Berry Lime, and is available in retailers around the country.

Cheers to that, then, and Happy Mardi Gras!  Antonino Tati

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