A cool blend of contemporary & retro culture

Beats by Dr Dre celebrate 10 years with special collection

Beats by Dr Dre 10 Year Anniversary @2x

Beats by Dr. Dre kicks off its 10 year anniversary today with the launch of its new Decade Collection.

The collection includes Beats Studio3 Wireless over-ear headphones, Beats Solo3 Wireless on-ear headphones, BeatsX wireless earphones, Powerbeats3 Wireless earphones and urBeats3 earphones, all styled in red accents — a colour that has become synonymous with the brand.

Launched in 2008, the Beats Studio headphone put Beats on the map: it created and dominated the premium headphone category, exposed an entire generation to a premium sound experience, and showed the music industry that consumers and music lovers are willing to pay for quality. In just a few short years following its debut, Beats firmly situated itself at the heart of global pop culture and nurtured an emotional connection with its consumers that continues to drive passion for and loyalty to the brand—a rare accomplishment for a young company.

The red Beats “b” and flat red headphone cable quickly became iconic and recognised by consumers worldwide. As a nod to these distinguishing features coloured to invoke musical passion and emotion, the Decade Collection is painted matte black to highlight its bold red accents.  MM


Beats products are available for purchase on apple.com/au and at authorised resellers.

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