To millennials, the humble cassette might look like an antique object, all clunky and unnecessary in the wake of their easily downloaded WAVs and MP3s. It’s a little like what video cassettes looked to Generation Y, and what eight-track tapes looked to Gen X: dust-collecting media that have become redundant in the racy digital age.
But like its big brother – the vinyl record – cassettes are making a surprising comeback.
According to Billboard, cassette sales grew by 23% in 2018 with 219,000 tapes sold last year compared to 178,000 the year prior.
Popular choices of album on cassette were the Guardians of the Galaxy soundtracks (each not-so-ironically featuring a cassette in the cover art), the Stranger Things soundtrack, and albums by Twenty One Pilots and Britney Spears.
Now Björk is jumping on the retro bandwagon, releasing all nine of her studio albums in spiffy colours on humble cassette. These are, in order of original release: Debut, Post, Homogenic, Vespertine, Medulla, Volta, Biophilia, Vulnicura, and Utopia.
Check out the multicolour tapes in the graphic below, ahead of their release on April 26.