Pantone goes back to basics for its 2020 Colour of the Year

For over 20 years, Pantone’s ‘Colour of the Year’ has influenced product development and purchasing decisions across various industries, namely fashion, home furnishings, industrial design and auto manufacturing, as well as product packaging and graphic design.

This year, the world’s most renowned colour specialists have opted to go back to basics, with Pantone’s Colour of the Year for 2020 being Classic Blue. That’s number 19-4052 on the Pantone colour wheel for the graphic purists out there.

Suggestive of the sky at dusk, this particular blue has been selected to add a little stability to the rockier times we’re living in, with Pantone insisting that Classic Blue is a “restful” colour.

The hue is supposed to aid concentration while bringing “laser like clarity” and to help “foster resilience”. It also brings to mind Pantone’s first ever Colour of the Year, back in 1999, which was Ceruleun blue – referenced by Meryl Streep in her role as Vogue editor Anna Wintour in The Devil Wears Prada.

With all those supposedly ‘restful’ and ‘resilient’ qualities in the colour Classic Blue, I might just consider painting a feature wall that shade in my living room. And that’s just to cope with all the crap I’m subjected to on television and the interwebs.
Antonino Tati

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