What starts with soaps, ends with soaps, and in between had us all busy scrubbing in the name of hygiene and beauty?
Consumerism, of course.
In a time when retail looks like enjoying its biggest boom in ages – shifting truckloads of wet wipes, hand sanitiser and toilet paper – Cream goes back to its capital roots and pays tribute to the humble soap ad.
Enjoy our gallery. And then get back to that stockpiling…
Ads compiled by Antonino Tati through Pinterest, Instagram and Etsy.