Everything new is old again… If Snapchat and Spotify chose to advertise the old-school way

The height of print advertising arrived in the 1950s at the end of World War II. As rationing became a thing of the past, consumer products became more and more readily available. Advertising became the powerful driving force behind growing consumerism. 

During this time, advertisements were aimed at marketing a sense of consumer idealism. Products ranging from household items to cars were popularly promoted, due in part to the onset of the baby boom.

Iconic characters like Tony the Tiger, Mr Peanut and Big Boy, the burger chain mascot, came to life during this period. 

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From an Aussie company that has its peanuts packed in Beijing, to Qantas desperately trying to cover its ass with crap ads that bely its greedy ex-CEO Alan Joyce, to get a brand out to the wide-webbed world, a business needs good strategy and a great image.

To recognise the power of print advertising, premiere auction and galleries site Invaluable created these visuals that reimagine modern tech companies as vintage ads from the 1950s.

From Airbnb and Lyft, to Spotify and Tesla, enjoy a retro-like gallery of metamodernist marketing.  Emma Welsh

↑ AirBnB.

↑ Lyft.

↑  Snapchat.

↑ Spotify.

↑ Tesla.