Mushroom Group launches new concert and entertainment event company, MG Live

Mushroom Group has today announced its launch of live entertainment company, MG Live.

Helmed by Mushroom Group Chairman and CEO Matt Gudinski (son of Mushroom founder Michael Gudinski, RIP) alongside an accomplished executive team, MG Live is being touted as Australia’s largest independent touring and events collective.

The collective consolidates a number of Mushroom’s leading events and touring businesses including Illusive Presents, Roundhouse Entertainment, Good Life, I OH YOU Touring, and Arena Touring.

MG Live’s primary focus will be on developing branded events and experiences alongside its domestic and international headline touring. The company’s headline touring division will continue to deliver a wide range of concert tours hand in hand with sister company Frontier Touring.

“Throughout the last eighteen months we have worked to consolidate a number of Mushroom’s live interests outside of our leading touring business Frontier Touring, which is operated in partnership with global powerhouse AEG Presents,” said said Matt Gudinski. “We looked at how to best move forward with our other specialist touring and leading event companies and decided the time was right to combine their strengths and bring them under one banner.”

In partnership with Frontier Touring, the past year has seen MG Live responsible for tours including Fatboy Slim, Ed Sheeran, Billy Joel, Richard Marx, Pavement, Ashnikko, Abbie Chatfield, and Joey Bada$$, selling more than 1.3 million tickets during this period.

Here’s to more great gigs!

Antonino Tati