Modelrock opens joint store with famed makeup artist Krystal K

Modelrock is a makeup and beauty brand that has been doing big things since its launch in 2012. Primarily serving as a provider of unique faux eyelash styles, the brand still sees lashes as its star seller but it also creates quality, colour-packed makeup palettes. And lots of palettes at that. So many that it’s had to open its own store. And we’re happy about that!

Mid last month, Modelrock and esteemed makeup artist and social media queen, Krystal K launched the MODELROCK x KRYSTAL K flagship store in Revesby, Sydney, bringing an unequivocal touch of glam to the suburb’s local shopping precinct.

Opening with an exclusive invite-only in-store event, the dynamic brands welcomed over 200 guests including industry and business professionals, media representative, makeup artists, and family and friends, to join MODELROCK’s owners, Raelene Mara and Jeremy Spears, along with Krystal, in a celebration of creativity and individuality.

Said Raelene, “This is absolutely a dream come true; it’s the evolution of bringing what we do with our online store into real life, and ensuring our already die-hard MODELROCK fans have another opportunity to experience the brand, yet also welcome new fans into the fold.”

The launch of the highly anticipated stunning cosmetics emporium, which boasts a luxe, sophisticated, state-of-the-art pink & black interior, is the culmination of an original collaboration between the brands and is the new heavenly cosmetics haven for every makeup artist, budding makeup artist and savvy beauty/fashionista.

Check out the premises located at 13b Selems Parade, Revesby in Sydney’s South-West.

Lisa Andrews