Popular ice cream brand drums up action to clean up streets of Sydney and Melbourne
No one likes a litter bug, but unfortunately in big cities trash often comes with the territory. For this reason, Peter’s Drumstick is once again teaming up with Clean Up Australia for its annual ‘Let’s Clean Up Our Backyard’ initiative.
To get fellow Aussies involved, Drumstick will host activations at Martin Place and Bondi Beach in Sydney on February 9th and 10th, when an ice cream truck will be giving away Drumstick’s newest flavours (Iced Latte and Choc Raspberry Brownie) in exchange for rubbish collected from the local area to encourage peeps to come together and clean up their neighbourhoods.
The ice cream truck will then travel down to Melbourne and will appear in Prahran Square and Federation Square on February 16th and 17th.
This year, the activation will feature a giant Drumstick-shaped rubbish bin where Aussies can see how much rubbish the community has collected in real-time with markers indicating the level of impact each amount of accumulated rubbish has on the environment.
The ‘Let’s Clean Up Our Summer’ campaign has been successful, with an increase of over 30% in registrations to Clean Up Australia over the last year.
Drumstick is pledging another $250,000 this year to Clean Up Australia, which goes towards providing free Clean Up Kits. Aussies are invited to order a free kit anytime from the Clean Up Australia x Drumstick website, encouraging them to organise their own local clean-ups.
Clean Up Australia Day will be held on Sunday 3rd March, 2024.
Antonino Tati
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