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Sustainability in Entertainment: How the Industry is Going Green

The entertainment industry has always been considered the biggest consumer of energy, emitter of greenhouse gases and producer of waste. However, due to increasing concern in the aspects of the environment for instance climate change, many entertainment industries are changing direction to sustainable development. From movies to concerts and other events the shift to the green industry is in sync with the society’s change of heart towards the environment. This article will therefore explore different branches of entertainment industries including casinos, music festivals, movie production and games which industries are currently embracing green practices.

 

The Shift Towards Sustainable Film Production

The movie-making process has been known to be capital intensive having to use a lot of energy and water in the production of movies. But this has not been the case in the recent past, several studios have taken steps to minimize their effects on the environment.

Some of the current environmentally friendly measures are the use of LED bulbs in production, the use of computer-generated effects in place of real ones, and the recycling of materials used in the sets.

Some of the major studios are also involved in sustainability projects. For instance, Warner Bros. set an environmental policy that aimed at reducing the amount of waste and energy consumption. It was noted that on the set of Aquaman, the producers tried to minimize the problem of plastic waste and many film-makers now provide the crew with opportunities for sustainable consumption, for example, offering reusable bottles and special areas for composting.

 

Sustainable Music Festivals

Music festivals are large-scale events that are attended by a large number of people and these events have been known to contribute to the creation of a large amount of waste including plastic bottles and used tents among others. One of the recent developments that have been seen in many festivals is the declaration of their intention to embrace green measures.

Some of the biggest festivals such as Glastonbury and Coachella have banned single-use plastics, encouraged fest-goers to carry their reusable containers and have also provided free water stations. Furthermore, it has been noticed that many festivals are employing solar panels, biodiesel generators and many other sources of renewable energy to power their stages and lights.

 

Eco-Friendly Casinos

Casinos are well-known establishments that are usually built in busy cities such as Las Vegas and these establishments are very costly in terms of energy consumption and waste. Given that they have gaming machines that are always in operation and water and electricity are needed in hotel operations, sustainability is a big issue. But the good news is that today many casinos have started to adopt the green strides.

The best social casinos are also playing a part in this green movement as these are like gambling sites that do not involve real money in their games. social casinos differ from traditional casinos in as much as they are conducted online thus not requiring a lot of physical infrastructure. They can achieve this by opting to host their servers on energy-efficient servers and by utilizing green hosting services thus being environmentally conscious and at the same time offering fun and engaging gaming experiences to their users. Online and social casinos are playing a big role in minimizing the impact that the gambling industry has on the environment and are providing an equally enjoyable experience to players as that of physical casinos.

 

Green Gaming

The gaming industry is another form of entertainment that is also moving towards sustainability. Video game consoles, servers and the development processes are not environmentally friendly but, Microsoft, Sony and Nintendo are trying their best to reduce the carbon footprint.

For instance, Microsoft has pledged to decrease its carbon footprint in the production of Xbox and make the consoles more energy efficient. The company also introduced the “CarbonNeutral” certification for its products to try to reduce the carbon footprint of its gaming hardware. Sony has made similar moves with the company aiming to reduce its emissions to zero in its gaming and entertainment segments by 2050. Such measures include; cutting down the energy used by the PlayStation and the use of environmentally friendly packaging materials.

 

Theatre and Live Events

Some examples of live events where sustainability is being integrated include theatre performances and concerts among others.

The energy consumed in the lighting and sound system, the costumes and the set designs are some of the aspects that can be made green.

For instance, Broadway has incorporated sustainability into the industry through the Broadway Green Alliance which seeks to inform the industry players on how they can go green. The BGA encourages the use of energy-efficient lighting and environmentally friendly set design and minimizes waste generated during production. Most theatre performances today implement the use of recycled or repurposed items in designing the props and wardrobe.

 

The Future of Sustainability in the Entertainment Industry

Currently, the process of changing the entertainment industry to a sustainable one is still ongoing, but the results are quite encouraging. This is therefore to predict that as the technological advancement continues and other industries go green, the entertainment industry is set to go green as well.

Finally, it is possible to state that the concept of sustainability in entertainment is not just one more fad, but rather the direction for the development. And as the industry goes green, fans and spectators can watch and enjoy their favorite form of entertainment and at the same time, they are participating in the conservation of the environment.


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