Donald Trump releases a new line of fragrances, this time for men and women

After a hotel, a casino, a charter airline, his own wine (a Monticello red), a male fragrance, bottled water, footwear, and (goodness gracious) his own range of steaks, another fragrance line was bound to appear on the agenda.

President-elect Donald Trump has launched a new line of colognes and perfumes naughtily named Fight, Fight, Fight. The range of fragrances was unveiled at the reopening ceremony of the Notre Dame Cathedral in Paris, and they promise to “capture the aroma of victory and resilience” while apparently connoting “strength, success, and confidence”.

The men’s cologne boasts “rich, robust notes” while the women’s perfume has a heart of “delicate florals and a burst of citrus”.

Each fragrance is available to purchase at US$199 a bottle, but for those looking for a bargain, Trump is offering a buy-one-get-one-50-per-cent-off deal. It almost sounds like the guy’s loosely put-together administration.

The packaging, of course, features a simile of that famous photo of Trump pumping his fist in the air following having been shot in the ear by a gunman during one of his rallies earlier this year. No blood in this shot, though.

While having been mocked somewhat online, the fragrance line is actually selling quite well, with first batches already sold out.

Antonino Tati

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