Concerns that more Australians are forming ‘personal connections’ with AI tools

As artificial intelligence becomes more integrated into daily life, it appears a surprising new trend is emerging with some Australians starting to form personal connections with AI tools.
New research from the Real Relationships Report reveals that 1 in 3 (34%) Australians feel some “personal connection” with AI. This is particularly pronounced among younger generations, with around 2 in 5 Gen Z (40%) and Gen Y (42%) reporting a sense of connection.
The Real Insurance data shares that the phenomenon appears to be weaved into the challenges of modern digital relationships, where many younger Australians are grappling with aspects of social isolation despite constant digital connection. The very platforms designed for human connection are causing burnout, with nearly 3 in 4 (73%) Gen Z and over 1 in 2 (54%) Gen Y reporting occasional or frequent digital fatigue.
Another finding is that making new, genuine friends has become harder for 1 in 2 Australians surveyed.
Worse still, digital communication appears to have caused as much friction as it has attraction, with around 1 in 3 Australians having experienced a friendship breakup online that felt as emotionally significant as a romantic breakup.
Around 40% of individuals been ghosted by a friend, rising to over 54% among Gen Z and 59% among Gen Y. Younger Australians are far more likely to experience these intense friendship endings, with 3 in 10 (30%) Gen Z and nearly 1 in 4 (23%) Gen Y having gone through a friendship breakup in the past year alone – a rate significantly higher than Baby Boomers (11%).
So prominent is the concern of humans building relationships with artificial intelligence that the Cambridge Dictionary only last week named the term parasocial their word of the year, highlighting the dangers of individuals forming too close a bond to technologies they don’t know much about.

Says Hannah Zaslawski, an Australian digital creator who shares her life as a single woman in her 30s, “Don’t get me wrong, I keep myself busy with a million hobbies, but that doesn’t change the fact that, like [a lot] of Australians, I feel my friendship group shrinking and it’s getting harder and harder to connect, even though my phone tells me I pick it up an average of 116 times a day.”
The Real Relationships Report 2025 surveyed 1,204 Australians aged 18 and over. In sum, the report found a significant decline in close friendships, with more than half of respondents reporting fewer close friends and a growing difficulty forming new connections – both platonic and romantic.
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