A cooler blend of culture

Getting the green light: Pantone's Colour of the Year 2017

pantone-color-of-the-year-2017-greenery-2x

It may not mean much to the average punter, but to graphic designers – indeed, designers at large – the announcement of Pantone’s ‘Colour of the Year’ is a very big thing.

This year’s Colour of the Year is ‘Greenery’ (note: the code for die-hard graphic aesthetes is 15-0343).

Yep, it’s a colour that connotes all things eco and healthy, hence the pretty leafy-green graphic above used in the announcement of this tidbit of information.

Pantone, the global authority on colour, and provider of professional colour standards for the design industries worldwide, picks one hue each year that it believes is worthy of immense use. And when it does so – designers take note.

Last year the winning colour was Rose Quartz, the year before that something patented Marsala, and the year before that Radiant Orchid. In 2013, Pantone named Emerald their celebratory colour of choice. No doubt the popularity of all things green that year inspired their decision this year.

So expect to see a lot more ‘greenery’ in poster art and packaging, fashion and furniture design over the next twelve months – from beauty products (to lend that natural touch) and food items (it’s better to go natural and organic) to Ikea cushions and music album covers (lots of pretty green Instagram-style artwork, then).

So far as fashion goes, they say you should never wear more than one item of green clothing at any given time… Let’s see if anyone dares to break that rule in 2017 and manage to pull off a first.  Antonino Tati

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