A cooler blend of culture

Chocolate gets the sniff test

Coco Loko @2x

When it comes to delectable treats, they don’t come much sweeter than chocolate.

What other food can be enjoyed in so many forms? It doesn’t matter whether it comes packaged as a bar, a drink mix, or melted fudge, its magical properties remain undiminished.

Well, now we can add one more new way to consume this ultimate super food: a snortable powder.

Last week, Legal Lean, an Orlando-based supplement company, introduced Coco Loko, an “infused cacao snuff” for adults that promises to give you a 30-minute buzz. Legal Lean claims the drug-free chocolate powder will lift moods, reduce anxiety, and give you a surge of energy, although it’s yet to be approved by the U.S. Food and Drug Administration (FDA).

With the product still in its infancy, not much is known about its potential health risks and benefits. But this hasn’t stopped the wild claims from getting out there, ranging from aphrodisiac to mood-altering effects all the way through to increased blood pressure and heart palpitations.

As with any new product on the market, there is a lag period when it comes to regulation. Until then, consumers will just have to follow their noses on this one. Or they could get a few more guinea pigs to trial it on. We hear Kim Kardashian is keen on experimenting with sweet powdery stuff…  Chris Prindiville

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