A cooler blend of culture

It's simply clever marketing

It Twitter Screenshot @2x

Kudos to the genius minds at Roadshow Films who didn’t have to delve too much into their budget for a little extracurricular marketing toward the release of It, in cinemas this week.

Punters around inner-city Sydney would today have noticed random red balloons tied to drains and sewer grates, connoting of course that ‘It’ is near.

Those who recall the initial It miniseries would know that a red balloon is what the evil clown Pennywise uses to draw in his victims, namely innocent kids. But we’ve noticed a few adults cutting the strings and taking the balloons home with them – ardent fans, we’re sure, of creepy cinema.

Stephen King would applaud such cunning marketing tactics.

It hits cinema screens this Thursday 7 September.  Michael Mastess

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS