A cool blend of contemporary & retro culture

Don’t call me Diddy…

Sean Combs Love cream magazine @2x

Rap star Sean Combs has gone and changed his name for the umpteenth time.

Having been known as Puff Daddy, Puffy, Diddy, P. Diddy and tagged as several other monikers, the dude who just won’t quit is now asking us to call him ‘Love’, or – if you prefer the full title – ‘Brother Love’.

In a tweet on Saturday — his 48th birthday — the rapper announced the new name, writing:

“Hey yo; what’s up y’all,” he began. “I have some very serious, serious news. I’ve been praying on this . . . I know it’s risky because it could come off as corny to some people . . . I decided to change my name again. I’m just not who I am before. I’m something different. So my new name is Love, a.k.a. Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers but Love or Brother Love.”


Sean Combs Love

While some say Combs might be making a mistake as big as Prince did when he kept mucking about with his moniker, Diddy did once insist: “I’m not doing it as serious [sic] as Prince. I just want something fresh . . . I’m rockin’ with P. Diddy now — my man Biggie gave me that name.”

Well now Biggie’s long gone, it seems Sean can go change his name anytime he wants.

Oddly enough, in 2017, you’d have been hard-pressed to have heard an official song from Sean Combs on the radio and yet he made into the Forbes list – his net worth being $750 million.

So what were the main money-bringers for the man? Stakes in a TV network, Revolt; an alkaline water brand, Aquahydrate; and on the other end of the beverage spectrum, the good vodka, Ciroc.  Antonino Tati


For Cream’s interview with Sean Combs, check out the anthology There’s Your Quote, Mate out now through New Holland Publishers.

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