A cool blend of contemporary & retro culture

Vans Australia is launching its new shoes in style and you’re invited to the party (Perth and Melbourne readers)

The Vans footwear brand is synonymous with comfort and cool, having regularly been spotted on celebrities both on-screen and off.

In the film Notting Hill, Julia Roberts’ character reamained grounded in her Vans’ Old Skool kicks, while multi-faceted performer Henry Rollins regularly wears his Vans Sk8-Hi sneakers for comfort on stage. Also donning the good shoe have been Justin Bieber, Bella Hadid, Kylie Jenner and a whole lot more.

Now, Vans Australia is releasing its new ComfyCush model, transforming one of the brand’s most iconic and classic silhouettes, the Era, with Van’s consumer-driven comfort technology.

The iconic Era styles have been re-engineered to boast a softer sole for comfort that won’t quit.

Following global launch events for this fab new shoe – in New York, London and Shanghai – Vans is throwing immersive and experiential events for consumers, VIPs and friends of the brand, kicking off in Perth at local venue Hell Hole, followed by a Melbourne Event at The Third Day.

Kicking off from 7pm, the Perth event will be a celebration of all things ComfyCush, with multiple brand activations, art installations, food trucks, and giveaways on the night for guests to get involved in as well as live music from some of Australia’s finest bands and DJs.

If you’d like to check out this latest must-have accessory – and have a might good time doing it – drop in at Hell Hole, 7 Aberdeen Place, West Perth. Just tell ’em Cream told you to come along!

Michael Mastess

 

VANS AUSTRALIA COMFYCUSH LAUNCH EVENT DETAILS:

 

PERTH:

Venue: Hell Hole

August 15th, 7pm – late

7 Aberdeen Place, West Perth

*This is a licensed event 18+

 

MELBOURNE:

Venue: Third Day

August 29th, 7pm – late

290 Macauley Road, Nth Melbourne

* This is a licensed event 18+

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