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Big-name celebs design eco-friendly totes for charity

A bunch of big-name celebs have put their artistic touch to tote designing – all in the name of fundraising for a children’s centre in Africa.

Madonna, Halle Berry, Naomi Campbell, Lenny Kravitz, Usher, Lionel Richie, Bria Murphy, and the girls behind Chrome Hearts are among the many fusing art and fashion for a fundraising auction that will benefit the Chema Vision Children’s Centre in Nairobi, Kenya. 

Bria Murphy and her stylishly painted tote.

The celebs were asked to draw or paint anything they’d like onto eco-friendly canvas bags which then went on display for public viewing at Christie’s – coinciding nicely with “Luxury Bag Week” at the auction house.

Also on board were some celebrity offspring, including David Banda (Madonna’s adopted young ‘un), Zoe Kravitz (Lenny’s girl; a celeb in her own right), and Michael Jackson’s son, Paris.

Zoe Kravitz’s bright tote creation.

The idea for this totes-for-charity event stemmed from cruelty-free fashion house, Ministry of Tomorrow and its creative director, Julian Prolman.

Founder of Ministry of Tomorrow, and ideas-guy behind the totes-for-charity event, Julian Prolman.

The Chema School, for whom the funds are being raised, is situated in the midst of Kibera – Africa’s largest urban slum – and was established to provide quality education for the region’s most vulnerable children. Many of the students are orphans or children of single parents without income to pay for school fees.

Lionel Ritchie sends a signature message.

All proceeds from the auction will be donated to Chema to help fund the school’s budget, with the goal to raise $100,000 already having been reached.

“Chema is a Swahili word meaning something good, and that is what we are trying to do with Art for Education” said Julian.

Antonino Tati

For more information on the charity auction visit charitybuzz.com.

For more information on the Chema Vision Children’s Centre visit chemavision.org.

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