What do you get when you cross an Aussie pop icon, a classic Aussie ice cream brand, and a South Korean DJ? The new collaboration in promotion of Magnum ice cream!
Magnum invited Kylie Minogue and South Korean dance music maker Peggy Gou to create a new remix of the Kylie club classic Can’t Get You Out Of My Head.
The song is part of Magnum’s ‘Classics Can Be Remixed’ campaign in which three brand new flavours have been created, inspired by Magnum’s Classics range.
Speaking about the collaboration, Kylie said: “I can’t quite believe it’s been 20 years since I released this song! I’m a big fan of Peggy and I’m so excited for everyone to hear this remix!”
The full-length track and music video explore the union between the Noughties club aesthetic and the current fascination with Korean pop culture, and features trippy illustrations and animations from Seoul-based artist, Seo Inji.
See the clip, below.