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Bulla and Coles to raise funds from ice cream sales to provide 1 million meals for Aussies in need  

It feels good to eat ice cream. It feels even better eating ice cream and knowing that it’s helping feed others in need.

Bulla and Coles are joining forces this week, to raise funds through the sale of ice cream and frozen yoghurt products to help SecondBite provide the equivalent of up to one million meals for Australians facing hardship.

From today until October 25, the project will donate 20 cents from every individual, bulk pack or tub of Bulla ice cream and Murray Street ice cream sold at Coles supermarkets. That is the equivalent of one meal per purchase.

The news comes just a day prior to International Day of Awareness of Food Loss and Waste tomorrow and also as demand for food relief increases in Australia.

The donations are expected to help Coles and SecondBite get more trucks out on the road, collecting food and ultimately feed more Aussies in need.

Bulla director and fifth generation founding family member James Downey said the 112-year-old business continues to have strong family values as that it has grown over the past several decades.

“We are privileged to partner with SecondBite in conjunction with Coles to support their work rescuing and redistributing good food to those in need right across Australia,” he said.

So what are you waiting for? Get your chops around a yummy Bulla ice cream!

Lisa Andrews


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