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Lady Gaga to feature in new Tiffany campaign

Leading up to the U.S. Superbowl, it has been announced today that Lady Gaga will feature in Tiffany & Co’s latest campaign to be premiered during the event on Sunday 5 February.

Gaga will star in Tiffany’s Legendary Style campaign, following a host of previous contemporary female icons picked for their “confidence, beauty and substance”.

“To me, Tiffany represents timeless American jewellery,” tells Gaga, who is dressed in classic black attire, donning the latest collection in the Tiffany Hardware jewellery line.

The campaign was directed by an in-house team in partnership with Grace Coddington of Vogue styling fame, and shot by photographer David Sims.

A one-minute film will be shown during the Super Bowl with advertising to also be featured on billboards and in magazines.

Since Melania Trump awkwardly handed over a Tiffany & Co package to Michelle Obama at the recent Trump inauguration, the company looks like needing someone like Gaga to put spark back into their brand. Indeed, she does so looking a million dollars.  Lisa Andrews

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