A cooler blend of culture

Survey finds WA to be the most “coffee conscious” state

Milkd Cafe Sepia @2x

Once upon a time, Melbourne was considered the coffee capital of Australia, and Victoria the state that most connoted café culture. But now Perth is giving them a run for their lattes.

Move over Victorians – new research from Nespresso has found that West Australians make up the most coffee-conscious people in Australia.

Findings reveal that those from the west coast are most likely to know where their coffee originates from (56%)

Nespresso’s 2018 Coffee Compendium revealed that those from the west coast, in particular the people of Perth, are most likely to know where their coffee originates from (a reported 56%).

In comparison, less than half of all Australians (49%) know where the coffee they drink comes from, which is surprising for a nation of coffee lovers – and amid all the current eco-fuss we’re currently making over consumerist habits.

Nespresso’s findings were released in celebration of the brand’s new Master Origin range, which boasts seven new coffees from six different coffee regions including Indonesia, Colombia, Mexico, Ethiopia, Nicaragua and India. The range is inspired by some of the world’s most exotic coffee sourcing regions – all with sustainable farming practices.

So, the next time you’re drinking a cup of quality brew, be it at a cool little café like Milkd, or Leaf and Bean, or concocted on your coffee machine at home, have a wonder about where that coffee came from. You’ll be in awe at the places it’ll take your mind to.  Lisa Andrews

 

NESPRESSO 2018 COFFEE COMPENDIUM: KEY FINDINGS

  • Less than half (49%) of Australians know where the coffee they regularly drink comes from.

 

  • West Australians are most likely to know where their coffee originates from (56%), compared to:
    • NSW (49%)
    • VIC (47%)
    • QLD (47%)
    • SA (46%)

 

  • Millennials are more likely to go without their coffee if they don’t know it is sustainably sourced (16%), compared to:
    • Xennial (10%)
    • Baby Boomers (7%)

 

  • Victorians are more likely to drink sustainably-sourced coffee (36%), compared to:
    • NSW (29%)
    • QLD (30%)
    • SA (26%)
    • WA (30%)

 

Methodology: The Nespresso Coffee Compendium research was conducted across Australia by YouGov with 1,019 adult participants between Monday 26 March and Wednesday 28 March 2018.

 

 

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