$345 million plan to rebuild music and comedy live performance industry is proposed to the government
Live Performance Australia has developed a $345 million plan to help the live performance industry restart, rebuild and reopen for audiences following the shutdown caused by the Covid-19 pandemic.
The plan includes capital investment in performing arts companies and productions to help them restart, extending income support to businesses and individuals to retain jobs, and incentives to encourage Australians to return to live performance events.
“As we enter the 12th week of shutdowns due to the public health response, it’s time for the Federal Government to get behind Australia’s arts and entertainment industry and deliver a comprehensive and properly funded plan so our world-class industry can get back to work,” said LPA Chief Executive, Evelyn Richardson.
“We welcome the Morrison Government’s acknowledgement of the impact that COVID-19 has had on the arts and entertainment industry, but it’s now time for real action backed by substantial targeted investment,” Ms Richardson said.
The plan includes a $90 million Business Reactivation Fund which includes capital investments to restart and market productions and tours; support for service providers to the live performance industry.
Just how much money goes to which artists and crew is not as yet clear; and also, it would be interesting to know if funds are agreed upon by the government, will these be dispersed to established artists, or new artists who would have to have worked from the ground up.
The LPA plan also features digital and technology innovation, and “domestic incentives” to help Australians reconnect with live performance events through a $55 million ‘See It Live’ household e-voucher scheme and travel incentives to attract international visitors to attend live events in Australia.
CREAM MAGAZINE 
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