Out-of-work L.A. actors, musicians and sports folk (well, those who aren’t able to make movies, tour, or compete due to Covid-19 restrictions) have decided to turn their talents to another artistic venture.
The likes of Reese Witherspoon, Billie Eilish and Gabby Douglas have been
paid asked to design the emblem for the L.A.-hosted Olympics, being held in (well, pencilled in for) 2028.
Yes, the event is eight years away, but there’s no time like the present to, well, fill time.
Rather than be a static image, designer contenders were told the LA28 emblem would be “digitally-led” and that their design should “represent a collection of voices, rather than a singular monument or landmark”.
Here’s a montage of some of the ideas, and we must admit, some of these are pretty good:
Other Los Angeles locals who have thrown their designer hats into the ring include graffiti artist Chaz Bojorquez, streetwear designer Bobby Hundreds, and athletic stars Allyson Felix, Chloe Kim and Lex Gillette.
Each collaborator was given a standard ‘LA28’ logo and told to embellish just one aspect of it: the letter ‘A’.
Instead of sticking to just one design, organisers will be using all 26.