The Rolling Stones unveil their first official physical merch outlet
First came the world domination. Then came the touring concerts and global exhibitions. Now, the Rolling Stones have opened up their very first official shop.
The ‘RS No. 9 Carnaby’ store opens its doors for the first time today. Why that name? Because it’s situated at 9 Carnaby Street, Soho, London, and you know how much hip Brits like to assume the world knows their kooky addresses already.
But back to the big music news. RS No. 9 plays home to an exclusive mix of collections and collaborations for fans of all ages, and even features a bespoke T-shirt customisation station.
Framed in a very rock’n’roll red and black shop fit, visitors will be able to explore the diverse product offering while listening to tracks from one of the most successful bands in the world.
The store’s windows feature a “soundwave installation” – with music taken from the opening to the band’s 1966 hit Paint It Black. The audio is visualised as a soundwave and reinterpreted into a striking red metal sculpture. Tres postmodern. Tres artistic.
A Rolling Stones statement reads: “Soho has always encapsulated rock’n’roll, so Carnaby Street was the perfect spot for our store. We’re confident this exciting project will be an unrivalled experience for everyone to come to London and enjoy.”
And just in case you’re concerned about Covid restrictions, you can even buy a Rolling Stones KN95 face mask, emblazoned with those ubiquitous red lips and tongue.
Also being sold are limited edition artworks by John Pasche- the original creator of the iconic lips-and-tongue logo. And lots of containers to drink booze from: drink flasks, a collection of crystal wine glasses, champagne flutes, tumblers, even a wine decanter.
Other exclusives include ‘Soloist’ chairs and scarves and from premium Swedish raincoat brand Stutterheim, with more collaborations soon to be announced.
Antonino Tati
CREAM MAGAZINE 
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