Design a cool new cup for Yo-Chi frozen yogurt for a chance to win big coin
Yo-Chi frozen yogurt is about to get a design-forward upgrade. The Australian cult favourite fro-yo is tapping into the country’s creative streak with a campaign that’s less snack run, more art-school flex. The brief? Reimagine the brand’s iconic takeaway cup. The hook? A global prize pool worth $60,000. Suddenly, your post-dessert doodle could be worth serious coin.
Entrants are invited to redesign the iconic Yo-Chi cup and we encourage them to go big! Think bold graphics, playful typography, chaotic maximalism or clean-cut minimalism. The only rule is that it has to feel like Yo-Chi: joyful, a little indulgent, and impossible to ignore.
The competition is giving one creative entrant the chance to have their artwork printed on Yo-Chi cups across the country and is offering a shared $60,000 prize pool. Oh, and the comp has also been expanded Singapore, so good luck to our readers there, too.
Winning designs won’t just live online either; they’ll hit the real world, turning takeaway cups into collectible mini canvases.
It’s a smart pivot for a brand already fluent in aesthetic pleasure — because let’s be honest, Yo-Chi has always been as much about the vibe as it has been about the swirl. Now, they’re handing that visual identity over to the people who know it best: the late-night treat crowd, the TikTok creatives, the colour-obsessed. Heck, I might throw my designer hat into the ring!
In an era where brand loyalty is built on participation, not just consumption, Yo-Chi’s competition feels bang on. It’s not just about frozen yogurt — it’s about ownership, creativity, and maybe, just maybe, your design becoming the next thing everyone’s holding.
Find your nearest Yo-Chi venue and full competition details at www.yochi.com.au.
Out 07/07.
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