Pure Elements: haircare products that are pure in name and nature
Consider the elements of nature: sun, salt, wind, soil and we love how they remind us of the awesomeness of nature, but there’s also a bit of a bad side to them when it comes to the damage they can do to your hair.
Enter Pure Elements, the brand pitching a botanical fix with its Patchouli Softening Shampoo and Poppy Seed Detangling Cream. The shampoo delivers a gentle cleanse that doesn’t strip your strands into straw, and the patchouli isn’t just a hippy vibe – it’s actually an excellent ingredient that leaves your hair feeling supple, like it’s been coaxed back from the brink rather than blasted clean.
Then comes the Poppy Seed Detangling Cream, the quiet overachiever, pictured at the top of this article. It glides through knots with minimal drama, smoothing frazzled ends and adding a soft, touchable finish without the dreaded silicone slick.
Together, these products don’t just mask environmental damage, they actively soften its impact, restoring manageability and shine.
Are they miracle workers? Not quite. But as a daily defence against the elements, this duo feels considered, calming, and genuinely effective.
For sun and sea damage in particular, Pure Elements also offer a Thyme & Clary Saltwater Spray, a product that gives your hair a taste of ocean texture and a wavy sun-kissed look. Designed to provide your hair with exceptional texture, and containing 100% pure essential oils of Thyme, Clary and Geranium, the spray also helps balance and normalise the hair and scalp. Add to this trusted ingredient of Aloe Vera and hair is left calmed and moisturised, while Hydrolysed Wheat Protein and Silk Amino Acids strengthen and smooth.
These are just three products in a range from a brand that keeps growing as our haircare needs do.
In sum, Pure Elements is a sustainable, clean, fresh approach to therapies for hair that works in harmony with science and nature. Certified 100% vegan and cruelty-free to boot!
Lisa Andrews
Prices vary. Pure Elements are available from smithscollectivebrands.com.au or phone (03) 9583 1575 with any enquiries.
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