Aussie brand Modelrock wins ‘Makeup Brand of the Year’ for a second time

We’ve had our eye on makeup brand Modelrock for some time now. Launched in 2012 – primarily as a provider of unique faux eyelash styles – the brand still sees lashes as its star seller but also creates quality, colour-packed makeup palettes.

Modelrock works with five of the world’s foremost faux eyelash manufacturers and each of these has their own team of specialised artisans who create lashes from either 100% sterilised natural human hair or faux mink (a silky soft synthetic fibre).

All Modelrock lashes are 100% handmade of vegan ingredients, and all products are tested on humans, not animals.

If you are the kind of person that loves to diversify your look from day to day, then you’ll enjoy spending time perusing the hundreds of styles of lashes at modelrocklashes.com. Customers can purchase individual sets of lashes or go full value with 5-pair lash packs or even 50-packs for avid enthusiasts.

We’re obsessed with the magnetic lashes, created using a special ‘micro mini magnet’ system that consists of 10-micro mini magnets strategically placed along the lash band ensuring a perfect fit even if trimming is required for smaller eye shapes thus creating a luxurious and premium quality magnetic lash that is much more comfortable and that keeps its natural shape for multiple wears. Now that’s some high-tech we’re talking about for something as delicate as lashes!

In the makeup department, owner and co-founder Raelene Mara is always aiming to develop products that work far better than off-the-shelf formulations. One example is Modelrock’s Liquid Last, a liquid-to-matte lipstick that not only looks great but hydrates while having staying power and fast-drying time.

Recently, Modelrock was crowned ‘2023 Makeup Brand of the Year’ at the Makeup Artists Guild Asia Pacific (The MAGAP) awards. It’s the second time the brand has won the prestigious title, and the win only makes the company work harder to bring the best in lash and makeup to its customers.

Says Raelene: “We truly appreciate this amazing recognition for our dedication to creating high-quality faux eyelashes and makeup products that have resonated with customers. [It] is a huge boost for our brand’s reputation and visibility and will help us expand our reach even further.”

For more information on Modelrock and to view their amazing array of faux lashes, visit modelrocklashes.com and follow them on Instagram @modelrocklashes.

Lisa Andrews