Maybelline in the firing line for sponsoring trans “girl” Dylan Mulvaney
Following on from the furore over the Bud Light / Dylan Mulvaney collaboration, cosmetics brand Maybelline is the next in the firing line of criticism.
Punters are calling for folks to boycott Maybelline products after the brand sponsored and paid so-called ‘trans’ individual Dylan Mulvaney – who posted a video of himself applying the brand’s cosmetics and “getting glam”.
Mulvaney is a 27-year-old man who says he is going through a transition to “become a girl” (note: not “woman” – he insists he is becoming a girl).
While he has had a little nip and tuck behind the eyes to make his face look somewhat more feminine, Mulvaney’s changes are far from those of real trans folk who take their transition most seriously. He also makes an absolute mockery of what it means to be a woman (or a “girl” as he calls himself).
Last fortnight, Mulvaney fronted a Bud Light campaign which saw the beer being boycotted by loyal drinkers including a host of celebrities. Bud Light’s parent company lost over US6 billion in capitalisation value over the furore.
Mulvaney’s video for Maybelline runs for only 13 seconds but could mean the downfall in popularity and finances of yet another company.
On Twitter over the weekend, several notable right-wing figures, such as the psychologist Jordan Peterson, appealed to customers to boycott the cosmetic company.
One Twitter user wrote: “Now that your makeup appears to be for men @Maybelline, I guess you don’t need female customers anymore. Thanks for letting us know.”
Maybelline have not yet commented to media.
One Response to “Maybelline in the firing line for sponsoring trans “girl” Dylan Mulvaney”
[…] and women in general with his share of female detractors upset at brands such as Tampax and Maybelline for sponsoring […]