Bud Light in even more trouble with LGBTQIA communities boycotting the beer
What a load of strife beer brand Bud Light has got itself into. And all because it went tokenistic-woke for a mere minute.
Once one of the US’s biggest selling beers, Bud Light sales are now down by 30 per cent since it became affiliated with controversial TikTok influencer, Dylan Mulvaney.
While this represents only a fraction of parent company Anheuser-Busch’s global product output, the negative reputation is now having an effect on sales of the company’s other brands including Budweiser itself.
Mulvaney is a 27-year-old man who regularly posts TikTok videos of himself dressed as a little girl. Indeed, he makes a mockery of girlhood and women in general with his share of female detractors upset at brands such as Tampax and Maybelline for sponsoring him.
The people at Bud Light thought it would be a great idea to present Mulvaney with his own packaged can of Bud Light – along with sponsorship dollars to spruik the brand on his TikTok channel. And that’s when the shit really hit the fan.
Not only have there been calls to boycott Bud Light from big-name celebrities, now LGBTQIA communities are boycotting the product and connected brands.
A number of gay bars in Chicago have joined forces to ban the sale of all Anheuser-Busch products including Busch Light, Bud Light and Goose Island as a protest of the treatment of Mulvaney since the backlash. Boycotts are also expected to take place in New York venues and beyond.
The main reason these communities are boycotting Bud Light and affiliated brands is because of the terrible manner in which Anheuser-Busch have handled the situation – immediately distancing themselves from Mulvaney, and reverting to stereotypically macho campaigns to counteract the trans-friendly message it first thought it was sending.
Bud Light continues to see steep drops in sales figures around the world, with sporting events showing nobody lining up in front of Budweiser bars while all other beer brands have long, busy queues.
Anheuser-Busch are desperately going for damage control right now, releasing a statement that read: “This was one single can given to one social media influencer. It was not made for production or sale to the general public.”
Still, it’s phenomenal how much damage one small can can do.
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