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How woke virtue signaling can cost companies billions in profits: Bud Light and that disastrous Dylan Mulvaney association

If you haven’t heard of Dylan Mulvaney, we’re happy about that. This half-wit overnight internet ‘celebrity” whose TikTok account boasts millions of followers is suddenly the symbol of rampant wokeism – and big name brands are getting sucked into the bullshit.

Mulvaney is a 27-year-old man who has been on a 365-day mission to “become a girl”. Which is kind of impossible since genital surgery isn’t part of his 2023 game plan (incidentally, he’s recently passed 365 days). He also thinks that being a ‘girl’ means being frightened of bugs, squealing like a piglet, dressing up like a flower, gushing over pink decor… you get the creepy picture.

While we’re fully aware Mulvaney is actually a fame-craving eunuch who insults womanhood and femininity by prancing about pretending to be scared of bugs, it appears some big brand marketeers have no fucking idea and have instead jumped onto the Mulvaney bandwagon with dire consequences.

Dylan insists he is going through a gender transition, when really he’s just popped a few hormones and put on a dress. Some fools, who obviously don’t know the difference between sex and gender (the former has to do with the genitals you’re born with; the latter a construct of behaviour – from ‘masculine’ to ‘feminine’) seem to think Mulvaney is a stand-up example of trans-activism. In short, he is not – and he certainly doesn’t have to suffer much of the difficulties real trans folk have to deal with.

The fact is, Mulvaney is a late-20s dude in a babydoll dress and average makeup; when he goes to bed at night, he’s still just a flat-chested, hairy-assed dweeb of a guy.

Since starting his “journey” of “becoming a woman” (once again, he prefers to call himself a “girl”), Mulvaney has had some big brands throwing their wares at him to promote on his over-hyped, idiot-attracting TikTok channel.


Bud Light’s partnership with #DylanMulvaney prompts backlash from conservatives.

♬ News/Serious/Explanation(1324251) – NOVA

He has had Tampax giving him free tampons (which he says he passes on to girls in public restrooms); Nike providing him with sports bras (and tens of thousands of dollars, allegedly, to prance around in them); while makeup brand Ulta have featured him on their podcast to discuss “girlhood” and, god forbid, motherhood.

But it is his recent association with Bud Light that has made a bigger splash on the net. Since Dylan has been seen spruiking cans of Bud Light featuring his face, the brewer’s parent company, Anheuser-Busch InBev, has lost some $A6 billion in market capitalisation – and that’s in just six days.

Earlier this month, Bud Light entered into a partnership with Mulvaney that included a $15,000 prize and a personalised beer can with the transvestite’s face on it and the message: “Cheers to 365 Days of Being a Woman”. The problem is – once again – Dylan Mulvaney is NOT. A. WOMAN.

If anything, Mulvaney is making a complete mockery of what it is to be a woman. It’s a pity the general public don’t see this, but great to see the far-right likes of Matt Walsh, Candace Owens and Ben Shapiro are taking a stance against this insulting idiot.

This week, celebrities began boycotting the Budweiser and Bud Light brands on social media – and for good reason, we say. Musician Kid Rock, who shared footage of himself opening fire on a stack of Bud Light cans, was one of the first to take charge. Travis Tritt reacted by announcing on Twitter he would no longer be selling any products from Bud Light owner Anheuser-Busch at his concerts, while fellow country star John Rich revealed he is pulling cases off shelves in his popular bar.

Said Rich to Fox News’ Tucker Carlson this week: “I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. The customers decide. Customers are king.”

Bud Light was recently announced as America’s biggest selling beer brand, having owned 14 per cent of the overall beer market, but that might all change by the time this weekend is over.

Since the Mulvaney/Bud Light campaign began taking shape, sales in US heartland areas such as the Midwest and the South have fallen to virtually zero. In fact, sales across the board are now down 70 per cent.

Bud Light’s vice president, Alissa Heinerscheid, defended the brand using Mulvaney, saying the marketing was vital to attract female and younger drinkers and that she wanted to trade Bud’s “fratty” reputation for “inclusivity”.

Well, she’s certainly lost a fat percentage of their frat followers, and then some.

Outspoken critic and Fox News contributor, Marc Thiessen, summed it up best when he called her Heinerscheid “a beer salesman” and that “the job of a marketing manager at Budweiser is to sell Budweiser”.

He basically argued that marketing ‘leaders’ like Heinerscheid are now taking corporate diversity, equity and inclusion roles because they wanted to do social justice work while still pocketing a large corporate salary.

“Quit your job,” added Thiessen. “Take a pay cut and go work for social justice if that’s what you want. Otherwise, sell beer.”

We ourselves champion transgenderism, drag and all that falls in between. Cream has always been happy to deconstruct notions of gender and the fight for equal rights. What we don’t condone is sexism, and Dylan Mulvaney represents a sexist individual of a vile kind: making a mockery of women and womanhood while raking in millions in the process.

If Budweiser, Nike and their ilk wish to give away tens of thousands of dollars, give it to the individuals and organisations who really need it, and who truly make a grander gender statement.

Lisa Andrews & Antonino Tati 

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